January 2025

The 15-year-old brand has become popular with consumers who are lowering their sugar intake while prioritizing recognizable ingredients — all without sacrificing a fizzy mouthfeel.

Sources predict required front-of-pack labeling could mean giving up key real estate in costly redesigns — or, more optimistically, an opportunity for some brands to modernize packaging and rethink consumer messaging.

The unnamed beverage, a collaboration with sports nutrition and supplements company 1st Phorm, is expected to debut this summer. 

The restructuring by Brown-Forman, which is expected to generate up to $80 million in annual savings, comes as inflation and changing consumer tastes cut into spirits sales.

In other beverage news, nonalcoholic beer brand Partake is diversifying its product lineup with fruity hop water.

Manufacturers will have until Jan. 15, 2027, to reformulate thousands of products, including candy and cereal, that use the coloring made from petroleum.

The move, meant to combat chronic diseases, could force food manufacturers to update their packaging in the coming years.

As uncertainty looms around potential tariffs, the brewer’s CEO expressed optimism about the outlook for Modelo, Corona and Pacifico.

The company also named Eric Gorli as president of its $9 billion U.S. refreshment beverage operation, which includes soft drinks, tea and water.