New York, April 3, 2025 – The aroma of freshly brewed coffee. The golden crunch of a sfogliatella. The first bite of a cream-filled maritozzo as the lights of Times Square dance on the windows. CasaSalvo has arrived in New York.
At 1675 Broadway, right next to the Gatsby Theatre, in the beating heart of Manhattan, a new soulful place is born. An authentic, vibrant, and surprising corner of Italy. CasaSalvo NYC is much more than a café: it’s a sensory journey, a celebration of Italian culinary culture curated by Chef Salvatore Lo Castro, who has always served emotions, stories, and roots on every plate.
The menu is an ode to flavor: Italian espresso for $2.51 – along with macchiato, latte, cortado, and americano – a symbolic price that defines every CasaSalvo coffee shop: accessible, authentic, and part of everyday life. A clear philosophy: bring Italian excellence into the metropolitan routine, without compromising on quality.
Then comes the pastry: a collection of artisanal wonders that speaks the language of the South and the heart. Maritozzi, cannoli with ricotta and pistachio, pastiere napoletane, sfogliatelle, chocolate, mango and coffee éclairs, bomboloni, and properly stuffed cornetti.
And if the sweet delights enchant, the savory options are just as enticing: gourmet sandwiches, arancini with tomato sauce or spinach, fresh salads – all designed for a quick yet unforgettable lunch. There’s even an in-house market, to take a piece of Italy home: oils, wines, preserves, pasta, and lovingly curated delicacies.
CasaSalvo is warmth, beauty, excellence. It’s the Italian dream speaking to the world, hands in the dough and eyes full of pride. It’s an invitation: come in, sit down, breathe. You’re home. You’re at CasaSalvo.
A Growing Brand, a Vision That Inspires
CasaSalvo made its New York debut in May 2024 on the Upper West Side, winning over an international clientele and a local community eager for authenticity. Today, the Times Square opening sends a clear message: CasaSalvo is not just another Italian café, but a global format in full expansion.
With clear and ambitious goals – $10 million in revenue forecast for 2025 – CasaSalvo is establishing itself as a scalable model that blends food experience, lifestyle, and retail, all under a strong, distinctive, and recognizable entrepreneurial vision.
Led by executive chef and founder Salvatore Lo Castro, who brings 28 years of experience from top restaurants and 5-star hotels around the world, the brand also offers tailor-made services like private chef experiences for exclusive events and high-end hospitality.
Every CasaSalvo is more than a location: it’s a strategy, an atmosphere, an ecosystem ready to grow in new neighborhoods, new cities, and new markets. And today, the world is hungry for authenticity.
